The Myth of Sustainable Fashion

What is sustainable fashion and why is it so important?

The world is becoming more environmentally sensitive, particularly in terms of clothing. Over the past decade, sustainable fashion has been gradually gaining ground and now appears ready to take off. This calls for numerous adjustments in the business, ranging from packaging to consumer spending.

Is your business prepared for the change?Now that festive season is around the corner#xmas!

What does sustainable fashion mean?

Image: Sustainable Fashion

Sustainable fashion refers to the process by which fashion brands design apparel with an eye towards both the environment and the people who make it.To put it simply, it’s environmentally conscious and ethically produced fashion.

It may seem simple enough, but maintaining sustainability also entails greater overhead, which reduces profit margins. Customers need to be willing to pay extra to support the change or, at the absolute least, stop supporting brands that don’t care about the environment if they want the sector as a whole to become sustainable. As Gen Z, more environmentally conscious consumers gain sway over marketing demographics, it appears that the consumer market has to make a cultural shift .

Sustainable fashion examples…

There are few categories into which clothing brands can divide their sustainable practises.

Ethical Fashion: Fair Trade principles, working conditions, and production are all included in ethical fashion. A company that practises ethical fashion takes a moral stand to guarantee that their production processes do not harm humans or animals.

Circular Fashion: A subset of the circular economy, circular fashion promotes the idea that all goods and materials in society should be utilised and shared for as long as possible in a way that is fair, efficient, and safe for the environment. This includes upcycling, recycling, and thrifting, among other things.

Slow Fashion: Taking a long-term perspective and taking into account the entire product lifetime, slow fashion is the opposite of fast fashion. This covers not only the sharing or renting of clothing but also the a mindset shift.

Conscious Fashion: This is more of a call to action for customers, educating and motivating them to support the green fashion movement and purchase environmentally friendly goods.

Businesses will face several significant adjustments as the fashion industry transitions to a more sustainable model — changes that are important and can ensure consumers are spending their hard-earned money wisely as a commitment to sustainability should go beyond catchphrases and generalisations.

I sincerely hope you find this reading insightful …

Reference:

Sustainable Jungle (2019). Sustainable and Ethical Fashion: Counters to Fast Fashion. [online] Sustainable Jungle. Available at: https://www.sustainablejungle.com/sustainable-living/ethical-sustainable-fashion/.

‌United Nations (2023). Sustainable Development Goals. [online] United Nations Sustainable Development. Available at: https://www.un.org/sustainabledevelopment/sustainable-development-goals/.

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